C.o.c.o.i. actively explores the ‘normal’ world for new layers of interpretation. It rediscovers things that are already there and captures moments of interpretation. By being a platform – as well as a playground – it connects existing and new points of view.

C.o.c.o.i. 积极探索“寻常”世界新的视觉传达方式。它重新探索业已存在的事物,并捕捉传达与理解的瞬间。C.o.c.o.i. 作为设计的平台和游乐场,将固有的和全新的观点联系起来。


How typography can be used in order to affect interpretation?


On the fifth (and final) day of the C.o.c.o.i. workshop at Donghua University, students made an exhibition that featured all the projects they made during the workshop.

During this five-day workshop – and especially at the exhibition – students were asked to start a dialogue with their audience and the environment. The result: They didn’t just make an exhibition, they created an experience in which they challenged interpretation.

In this exhibition, several curiosities (small conceptual projects) on the power of typography are shown.