C.o.c.o.i. actively explores the ‘normal’ world for new layers of interpretation. It rediscovers things that are already there and captures moments of interpretation. By being a platform – as well as a playground – it connects existing and new points of view.
C.o.c.o.i. 积极探索“寻常”世界新的视觉传达方式。它重新探索业已存在的事物，并捕捉传达与理解的瞬间。C.o.c.o.i. 作为设计的平台和游乐场，将固有的和全新的观点联系起来。
Starting a (visual) dialogue is a powerful way for designers and creators to discover new points of view on the world (and on their own work) whilst having the opportunity to create new forms of visual communication. It is important to continuously experiment and (re)discover forms of communication in order to keep creativity flowing. In this way designers and creators will gain awareness of the way design is communicated, which is important because the method of communication is of great influence to the perception of the viewer (the interpretor).
C.o.c.o.i. is a podium, a platform and a playground in which both the designer and the viewer (the interpretor) are being confronted with things that will normally pass by unnoticed. By shining a new light upon these things and by starting a dialogue about them, new points of view of and new interpretations on the world will occur. It creates an Open Work.1
1 “The Open Work presents itself to the viewer, reader and thus interpreter as a field of possibilities to actively generate meaning
The metaphor of a cabinet of curiosities is an important one. In a Cabinet of Curiosities, multiple objects (= curiosities) have the opportunity to present themselves while simultaneously entering into dialogue with each other and their spectator; the interpreter: you.
C.o.c.o.i. challenges to discover by actively exploring the ‘normal’ world in order to reveal new layers of interpretation. It rediscovers things that are already there, captures moments of interpretation and it connects existing and new points of view on design, language and interpretation with each other in search for new methods, meanings and interpretations.
We give workshops and presentations and make publications and exhibitions with the goal to educate and stir imagination with participants of C.o.c.o.i. as well as with a broader audience.
我们把 C.o.c.o.i. 比作一个新奇百宝箱。在你参加 C.o.c.o.i 的时候，当你作为“视觉传达者”与你的观众对话时，可以充分利用自己的好奇心去创作。